Sophie Rogozinska
Sophie Rogozinska
Liverpool / UK
Luxury Website Design + Brand Positioning for Ambitious Founders
Services
Design and Strategy Intensives, Website Tweaks, Shopify Design and Dev, Squarespace Template, Brand Design
Course Taken
Standout Squarespace
01
Hi! My name is Sophie Rogozinska and I’m a Luxury Website Designer based in Liverpool, UK
02
Outside work you will often find me on a coffee date with my husband (we met in a coffee shop, so it's a little tradition!), long walks in the sunshine, planning our next European city break or immersed in a murder mystery book. (VIEW)
03
But on a typical workday, I am usually
up at around 6.30am to get a head start on the day. I get ready while my husband makes us coffee, and then I'm at my desk to have a look at emails and prioritise my task list for the day.
04
My day usually starts with coffee (of course!).
05
Most of the time I am working on beautiful branding + website designs for my incredibly talented clients.
06
What are your first memories of the Internet?
When I was little, my dad had his own upholstery business, and so my Mum was roped in every evening to help him with his invoicing and reports. This was the only reason we had a computer in the house, and it meant that (when my Dad wasn't using the landline!) my brother and I could use the dial up internet to play games and watch videos.
Then, came the MySpace, Bebo and MSN era, and from there social platforms as we know them more now.
I also created my first ever blog in blogspot (it was bad... it was SO bad), but this was what first gave me the bug for learning how to customise with CSS and - I didn't know it at the time - put me on the path to launching my studio years later.
07
What is the best part about the process of building websites for you?
Honestly, I love every stage. I love the strategy stage and getting into the detail of my clients' businesses and what their (often big!) goals are - I find it really inspiring, and I love the challenge of crafting something for them that will see them through from where they are now, to where they want to go.
I love the design phase, where I get to be completely creative and add details to their visual story that they may not have thought about themselves.
And then the development stage is always where I challenge myself - but it's a challenge I thrive on every time. As a certified UX and UI designer, I'm really passionate about making sure the user experience on my client sites is as seamless and delightful as it can possibly be.
08
What is your favorite stretch or pastime in between coding?
This may be predictable at this point... but coffee! I love taking a lunchtime walk to one of my local coffee spots to get a little afternoon caffeine hit. I live right by a river so when the sun is shining, it's my absolute favourite moment of the day.
09
How would you describe your Standout Style in 2-3 words?
Feminine. Editorial. Modern. Timeless
10
Which Standout workshops do you find yourself incorporating most often on your website projects?
More and more, I'm finding myself incorporating anything that adds beautiful, subtle interactivity and animations to my client sites. So anything with hovers, reveals or scrolling effects are current favourites - I find it adds that little touch of luxury that makes my clients stand out, without being overwhelming or too much for their website visitors.
11
What makes your work standout?
I genuinely enjoy every stage of building a website. From understanding my clients’ goals and shaping the strategy, to designing a visual identity that feels true to them, and then bringing it to life in development. As a certified UX and UI designer, I care deeply about creating sites that not only look beautiful but feel intuitive and easy to use, so the experience matches the quality of their work.
12
What are the biggest takeaways from the Standout programs?
That (nearly) anything is possible when you know how. I came into this program with a pretty good knowledge of Squarespace having spent over 10 years running my own blog and first small business on the platform, but I truly believed you needed a completely custom site to make it standout.
This course has given me a wealth of knowledge around coding and developing websites on Squarespace, as well as the confidence to play around and develop my own designs, which means my clients are able to receive beautiful websites that are also super easy to edit and update themselves!
13
What is your dream website project?
Having recently got married, I would absolutely love to collaborate with a wedding photographer, planner, videographer, florist, or any other wedding professional in the industry. I just find their work so beautiful and inspiring, and I know that with their magic and my design style, we could create something truly exquisite. I would also adore collaborating with an interior design studio.
